Corporate Branding: successfully recognising cultural nuances and overcoming barriers in Germany to market entry – smarti GmbH

Country / Region

The Netherlands

Corporate governance

Other corporate issues

Employment / HR

Conclusion of an agreement

Termination of an agreement

Dispatching of employees

Other HR issues

Greenfield investment

Data protection

Customs / Export control

Banking / Funds

Dispute Resolution

Public procurement

Commercial criminal law

Administrative law

Notarization / Legalization

Subsidy programs

Corporate Communications

Automobile & Machinery

By: Gertrud Hack

Status: 2024-05-21

Q&A, Greenfield investment, Corporate law, Termination of an agreement, M&A, Germany, Employment / HR, Other corporate issues, Investment, Insolvency law, Corporate Communications

Corporate Branding: successfully recognising cultural nuances and overcoming barriers in Germany to market entry

Foreign companies that want to gain a foothold in the German market often wonder why their international strategy does not work in Germany. Sustainable companies that strive for ecological and social responsibility, emphasizing regionality and quality benefit from a strong brand image. Customers in Germany expect a high level of customer service and support. […]

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