{"id":10008,"date":"2025-11-12T12:00:30","date_gmt":"2025-11-12T11:00:30","guid":{"rendered":"https:\/\/www.smarti-info.com\/?p=10008"},"modified":"2025-10-26T12:03:50","modified_gmt":"2025-10-26T11:03:50","slug":"werbung-mit-influencern-fuer-medikamente-auf-social-media-in-deutschland-was-bedeutet-das-neue-urteil-fuer-pharmaunternehmen","status":"publish","type":"post","link":"https:\/\/smarti-info.com\/?p=10008&lang=de","title":{"rendered":"Werbung mit Influencern f\u00fcr Medikamente auf Social Media in Deutschland \u2013 Was bedeutet das neue Urteil f\u00fcr Pharmaunternehmen?"},"content":{"rendered":"<div class=\"mp_wrapper\">\n  <div class=\"mepr-unauthorized-excerpt\">\n    <p>In Deutschland gelten strenge Regeln f\u00fcr die Werbung mit Arzneimitteln \u2013 besonders dann, wenn Influencer auf Social Media im Spiel sind. Ein aktuelles Urteil des Oberlandesgerichts (OLG) K\u00f6ln bringt neue Klarheit f\u00fcr internationale Unternehmen, die hierzulande im Gesundheitsmarkt werben wollen. Instagram-Reels = Fernsehen?\u00a0 Im September 2025 entschied das OLG K\u00f6ln (Az. 6 U 118\/24), dass [&hellip;]<\/p>\n  <\/div>\n  <div class=\"mepr-unauthorized-message\">\n    <p>\t\t<div data-elementor-type=\"section\" data-elementor-id=\"5737\" class=\"elementor elementor-5737\" data-elementor-post-type=\"elementor_library\">\r\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7077b5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7077b5b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0f06e9\" data-id=\"f0f06e9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4d4d21e elementor-widget elementor-widget-text-editor\" data-id=\"4d4d21e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>\u60a8\u60f3\u9605\u8bfb\u6574\u7bc7\u6587\u7ae0\uff1f<\/h3><p>\u5982\u679c\u60a8\u5df2\u7ecf\u6ce8\u518c\uff0c\u8bf7\u60a8\u767b\u5f55\u3002\u5982\u679c\u8fd8\u6ca1\u6709\u6ce8\u518c\uff0c\u60a8\u53ef\u4ee5\u9009\u62e9\u9002\u5408\u60a8\u7684\u4f1a\u5458\u8ba1\u5212\uff0c\u6210\u4e3a\u6211\u4eec\u7684\u65b0\u4f1a\u5458\uff01<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e4f1b9c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4f1b9c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c002f97\" data-id=\"c002f97\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9152f3 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"b9152f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/smarti-info.com\/?page_id=6010&#038;lang=zh\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u767b\u9646<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-982ac66\" data-id=\"982ac66\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a288a5 elementor-align-left elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"5a288a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/smarti-info.com\/?page_id=5863&#038;lang=zh\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u6210\u4e3a\u4f1a\u5458<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\r\n\t\t<\/p>\n  <\/div>\n  <div class=\"mepr-login-form-wrap\">\n    <\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In Deutschland gelten strenge Regeln f\u00fcr die Werbung mit Arzneimitteln \u2013 besonders dann, wenn Influencer auf Social Media im Spiel sind. Ein aktuelles Urteil des Oberlandesgerichts (OLG) K\u00f6ln bringt neue Klarheit f\u00fcr internationale Unternehmen, die hierzulande im Gesundheitsmarkt werben wollen. Instagram-Reels = Fernsehen?\u00a0 Im September 2025 entschied das OLG K\u00f6ln (Az. 6 U 118\/24), dass [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[470,149,341,261,323,187,293,533,329],"tags":[395],"class_list":["post-10008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compliance-de","category-deutschland","category-gesundheitswesen","category-handelsrecht","category-markt-trend","category-news-de","category-streitbeilegung","category-verwaltungsrecht","category-sektoren","tag-members-de"],"acf":[],"_links":{"self":[{"href":"https:\/\/smarti-info.com\/index.php?rest_route=\/wp\/v2\/posts\/10008","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/smarti-info.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/smarti-info.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/smarti-info.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/smarti-info.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=10008"}],"version-history":[{"count":0,"href":"https:\/\/smarti-info.com\/index.php?rest_route=\/wp\/v2\/posts\/10008\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/smarti-info.com\/index.php?rest_route=\/wp\/v2\/media\/5327"}],"wp:attachment":[{"href":"https:\/\/smarti-info.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=10008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/smarti-info.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=10008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/smarti-info.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=10008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}